Volcom: True to This

2014 · ⭐ 8 · Votes: 1

When Volcom was founded in 1991 it was the first company to combine skateboarding surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later with the release of "True To This" Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.